Vision
“Looking at beauty in the world is the first step in purifying the mind.”
Amit Ray
Porta di Ghiara is an ambitious project, a reality as yet under construction, born from a dream centered around creating a new expression of wellbeing.
Whilst beautifully harmonising the richness of design and heritage, together with the finest natural materials and innovative practices available, Porta di Ghiara seeks to elevate relaxation, turning it into a form of art.
All this will be possible at Porta di Ghiara as art and creativity have the power to act as a bridge between people, ideals, inspiration, action and - above all - wellbeing.
Focusing on sustainability, innovation and beauty, Porta di Ghiara wants to create real narratives: stories that can be found in the products themselves, capable of stirring emotions in the listeners.
Where
If you can dream it, you can do it.
Linked to the beautiful shores of Lake Geneva and the rugged, ancient Italian city of Biella, we are united by our passion for life-enhancing products and design and this is where the roots of Porta di Ghiara dig deep.
Rich in industrial heritage and surrounded by ancient buildings, fertile valleys and medieval fables, in a land of hidden meanings is where our extraordinary location’s sense of history and beauty is to be found serving as the inspiration for Porta di Ghiara.
Immersed in a strong culture of high-quality productions, we aim to carry on the legacy of distinguished Italian manufacturers who have found in this region their elective place of belonging.
What
Beauty will never end until your gaze finds it in every corner of the world.
Good sleep is the cornerstone of wellbeing. Our bodies and minds deserve a superior sleeping experience. Porta di Ghiara aims to offer rest and relaxation with qualitative, environmentally-sustainable products, allowing those taking part to indulge in complete self-care.
Porta di Ghiara will align these innovative materials together with new natural fibres, imaginative solutions and the most contemporary manufacturing processes in order to protect nature.
Porta di Ghiara, however, is so much more than just a simple product range. It’s a philosophy; a new approach to wellbeing.
Values
“The best way to predict your future is to create it.”
Abraham Lincoln
The future relies on all of us: from individuals to whole communities. Working together is vital to make the quality of all our lives better as well as supporting the planet we live on.
As an ethically-minded brand we have a strong sense of responsibility towards all those involved.
Success will be measured by how well the brand and its business partners create sustainable value chains that benefit each and everyone concerned.
Relations
Inspirational minds, uniquely entwined.
From creative partners to suppliers and manufacturers, the goal of Porta di Ghiara is to build authentic, long-term relationships right across the value chain.
The brand targets small, specialized workshops combining innovation with sustainability and integrity in their manufacturing processes, and welcomes their ideas on growth.
Porta di Ghiara will nourish the power of collaboration since everyone has something unique to offer. By welcoming fresh ideas, progress and innovation will always be encouraged and, by forging meaningful alliances with partners sharing similar values, the brand will ignite the potential for growth.
With a constant eye to the future, Porta di Ghiara aims to collaborate with innovators pioneering in the new and unconventional.
For Whom
“Your customers are partners in your mission.”
Shep Hyken
These days customers know that little things count, whether these be fine craftsmanship, artfully-conceived design process or the finesse of materials.
With exceptional taste and a conscious mind, people recognise that luxury should be an expression of sustainability and not just quality or status.
Most importantly, customers are like partners: the real raison d’être of a brand. Their belief in what we aim towards is what encourages us to continue innovating and improving.
Innovation
“Beauty will save the world.”
Fedor Dostoevskij
Porta di Ghiara is committed to finding the very best raw materials and innovative, sustainable practices. Research forms an integral part of the brand’s activities, aiming ceaselessly to cultivate processes that are in no way harmful to the environment.
By choosing the most competitive, innovative green techniques and solutions, Porta di Ghiara will adopt increasingly sustainable practices that can contribute towards keeping the planet healthy.
Furthermore, through innovation we aim to develop long-lasting products that will endure over the years. These will prove beneficial to both people and the environment.
Porta di Ghiaha has the will, drive and commitment to break boundaries and become a leader in innovation.
Sustainability
“Do what you can, with what you have, where you are.”
Theodore Roosevelt
Planet Earth is our most valuable resource and it is up to us to uphold its natural productivity and beauty for future generations.
It is also the foundation upon which Porta di Ghiara sets future goals recognizing the importance of using natural materials, manufactured under optimum conditions to support the environment, and can be reintegrated into this last without causing any negative effects.
At Porta di Ghiara, environmental responsibility is at the forefront, striving to make sure that promises are fulfilled, holding fast to the belief that it is crucial to evaluate the consequences of every choice.